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About Us

Deep in the heart of The Blue Ridge Mountains you will find "The Uncrowded Alternative"...Ashe County.

Along winding country roads, you will experience the mountains as they should be; quiet and beautiful, and no matter in what season you choose to visit, a peaceful place awaits.

CANOE our "wild and scenic" New River
DRIVE the Blue Ridge Parkway
FISH our sparkling, native trout streams
EXPLORE Mt. Jefferson, Mt. Rogers, and Grayson Highlands State Parks
VISIT our "churches of the frescoes"
GOLF our well-groomed courses
SAMPLE Ashe County Cheese
WANDER through quaint antique shops
GAZE upon wild turkey and deer
BREATHE the fragrant mountain air
FEEL the cool mountain breezes

Relax, sit for a spell, you will want to stay!

Our office is conveniently located at 8 N. Jefferson Avenue in downtown West Jefferson, just off Highway 221, only 25 miles North of Boone.